Introduction
Digital marketing has evolved into a dynamic and crucial field in the business landscape, and one individual who stands out in this ever-changing landscape is Rohan Rajan. With over 23 years of hands-on experience, Rohan has not just witnessed the evolution of digital marketing but has played a pivotal role in shaping it. This article delves into the remarkable journey of Rohan Rajan, tracing his steps from a freelance web designer to a seasoned Digital Marketing Executive.
Early Beginnings: A Freelance Web Designer (Feb 2001)
In the early days of 2001, Rohan embarked on his digital marketing journey as a freelance web designer. Let’s explore the key tasks he undertook during this foundational phase.
Local Client Prospecting
Rohan actively sought local clients for web design services, establishing the groundwork for his future endeavors.
Diversified Advertising Strategies
From direct-mail advertising to cold callings, Rohan employed diverse strategies to attract potential clients, showcasing his entrepreneurial spirit.
Web Design Expertise
Rohan showcased his technical prowess by designing static, interactive, and dynamic websites using various technologies such as HTML, CSS, PHP, ASP, ASP.NET, MYSQL, MS-SQL, and Flash Animation.
Business Expansion
His portfolio expanded rapidly, designing websites for over 50 local businesses, setting the stage for the launch of his own company.
Entrepreneurial Leap: Expressweb Technologies (Sep 2002 – Dec 2004)
In September 2002, Rohan took a significant leap by founding Expressweb Technologies. This period marked a pivotal phase in his career as he ventured into web hosting, web development, SEO, and domain registration.
Affordable Web Services
Expressweb Technologies aimed to make web services accessible to both big and small industries, fostering the online presence of products and services.
Global Impact
The company gained recognition not just in India but globally, providing services to businesses in North America, Norway, Hong Kong, and more.
SEO Outsourcing Firm: RRWDG INC (2004 – 2007)
In 2004, Rohan founded RRWDG INC, specializing in search engine optimization for SMEs. This stint showcased his prowess in significantly boosting website traffic.
Global SEO Reach
SEO services were extended to over 250 websites worldwide, with a notable achievement of a 269% boost in traffic for HP’s Snapfish portal.
Comprehensive SEO Solutions
RRWDG INC provided both on-page and off-page optimization services, solidifying its position as a reliable SEO outsourcing firm.
Venturing into Performance Marketing: Apka Bhopal Media Corp (May 2007 – 2012)
Rohan’s entrepreneurial spirit continued as he founded Apka Bhopal Media Corp, Central India’s first performance marketing start-up.
Innovative Marketing Solutions
The company introduced creative solutions like lead pages, classified listings, and microsites, attracting over 2100 businesses as paid clients.
Government Recognition
Apka Bhopal Media Corp secured banner ad contracts from the Government of Madhya Pradesh for three consecutive years, showcasing its impact on a broader scale.
Corporate Journey: VP Marketing at PB Inc (2012 – June 2022)
In 2012, Rohan transitioned to the role of VP of Marketing at PB Inc, a leading Canadian-based agency specializing in brand management and performance marketing.
Omnichannel Branding
Rohan oversaw omnichannel branding campaigns for diverse clients, including Fortune 500 companies, utilizing tools like Google Ads, Facebook Ads, and more.
ORM Strategies
Online Reputation Management (ORM) strategies were a key focus, shaping the public perception of clients’ brands on social media and search engines.
Leadership at Bansal Group (2022-2023)
Rohan’s journey reached new heights during his tenure as the Vice President of Digital Marketing at Bansal Group, a leading corporate entity in Central India.
Enhanced Brand Visibility
Under Rohan’s leadership, a team of professionals executed marketing initiatives that significantly increased brand visibility and market share.
Innovative Marketing Initiatives
Innovative strategies, both online and offline, resulted in substantial growth in follower counts and Google Reviews.
Conclusion
Rohan Rajan’s journey in digital marketing is not just a chronicle of professional achievements but a testament to innovation, leadership, and adaptability in the ever-evolving landscape. From humble beginnings as a freelance web designer to influential roles in leading companies, Rohan’s story is an inspiration for aspiring digital marketers.